Friday, 25 October 2013

Magazine Advert - Kings Of Leon

Kings Of Leon's Magazine Advert  

This magazine advert is advertising the band Kings Of Leon (if you didn't already guess) for their new album that they released quite a while ago now.

I love the way the image on the front is the exact same as the picture on the front of their digipack - It turns it into an iconic image. If you were to see this image without any writing, you would most probably recognise it, and probably link it to the band immediately. I believe it is important to create some form of iconography with this, because it makes any form of advertising eye catching, and makes the target audience want to continue reading the poster, and eventually getting down to the important information. 
The less important information tends to be in smaller font because it is not at all eye-catching, and would put people off reading the poster, or even taking a slightly longer look, if the text appeared to be the dominant feature. The text is short and precise and says everything it needs to. 
The use of green in this advert is quite heavy. Colour manipulation is used to make the whole image appear green, and also the album name is in green as well. The words "OUT NOW" however, are in a deep red colour. This is done so this grabs the attention of the reader, because overall, its what the poster needs to tell you - It is the main aim of the advertising campaign; to tell you that the album is out now!

If I were to create a poster, I would definately replicate the fact that the font is big on important words, because this is a huge convention of posters/adverts - It would be crazy not to. Despite liking the use of 'monocolour' in this example, I wouldn't personally use it myself. Kings of leon are a rock band, and it kind of suits their genre, however, the more upbeat nature of Grouplove wouldn't really 'allow' for the use of only one colour. I think with their more fun style of music would require splashes of all different kinds of colour all mixed together. This method is also very eye-catching (probably more so than one iconic colour) and providing the colour is not over-done, can look just as professional. 

Website - Grouplove

Grouplove's Website

The song I am doing is by a group called Grouplove, so I thought it would be a good idea to look at their website and get some inspiration from it.
Grouplove's official website  is very basic, and to be honest, I don't like it. Below I have some screen grabs and explanations of why I do/don't like this particular part. 


This is a screengrab from the homepage of Grouplove's website. I quite like the basic layout of this front page. It is all very colourless, apart from the eyes of the image in the middle. Despite trying, I couldn't find any reason as to why they would have done this, but I can imagine this is theme based. 
The idea of the big font is very cool and looks quite good, however, the fact that the word "ToonLove" goes over the grey part on the side really annoys me, and I think it looks unproffesional. Also "Grouplove" is smaller than the page tabs, which is breaking a strong, common convention.
I do like the way that the website has incorporated all of the bands social media which they (or hired personnel) run. Also, the use of smaller texts for the tabs that less people are going to look at is good. It means your attention is not drawn away from the important stuff. 


They have also got a news page. They have kept the layout very much the same, which I do like, except the fact that the annoying "E" is back, but this time, it can be overlapping some text. It's not really a biggy, but I get really picky over this kind of stuff, and this really annoys me! Another problem is that there is quite a lot of scrolling to do - However, the font is quite big, so the amount of text is not a problem, because there isn't much!

This final picture is of the "toonlove" page. I think this page is quite a good idea. It uses different topics/themes and does iconic illustration that the band have used. The band have a very iconic illustration method which they use throughout there album - if you know them, you will instantly recognise their artists work. Its very similar to the work of Quentin Blake; you would instantly recognise his work! I think this is a very good feature of the website, and it is something that I could definiately consider when I come to do mine. 


Finally, this page is the groups shop. It is quite hard to work out what's going on! Most of it, isn't even working at all, with the links taking you to daed ends. As well as this, some of the links are not really clear. The main link is the actual picture; this itself is a link, however, unless you hovered over it, you'd have no idea that it is in fact a link. 

Overall, I think this website is awful. I think the fact that the links aren't clear, and some of them don't work is really bad; and brings a real feel of unprofessionalism to the site. However, some of the features are quite good. I like the font of the links on the side of the homepage - despite them going over the side, which bugs me heavily. I also like the illustration page, because I think it brings a real sense of iconography to the group. It may also be that I like the artwork too! I will not be basing my website around this at all, because I don't like it. I might try and recreate a bit of iconography though, because it looks good - however, I will have to do this using my own video, and grabbing some iconography from there - because I can't really nick Grouplove's work! 

  

Thursday, 24 October 2013

Note to self!

Importing From iMovie To Final Cut

I always forget how to do this, so I thought I'd do a post about it, so I can always check it, and remember how to do it! I also made a powerpoint with screen grabs just in case!

  1. Save each individual scene to iMovie
  2. Open Final Cut
  3. Use Finder
  4. Click 09HammondD
  5. Movies
  6. iMovie Events
  7. Then click and drag each one into final cut
  8. Repeat this as necessary 
Now I should never have to forget and ask Aidan! 

Wednesday, 23 October 2013

Update

Update 23/10/13

Saturday just gone was supposed to be the day I started filming. Unfortunately, things did not pan out like that, because two of the four main characters were unavailable. However, after having a sulk I sorted it out, and filming will start this Sunday! Everyone is available which is awesome, and hopefully all the individual shots can get done. The party scenes will be done during the half term, when everyone has a bit of spare time; and I have the opportunity to get as many people together as possible. If anything, the late cancellations ended up benefiting me! 
I haven't really had anything much to do lately. I have done location shots but that's about it. I am all set and ready to go for filming :D



Thursday, 17 October 2013

Past Student Video Analysis

Past Student Analysis 

This music video was created by a student from our school last year. The main reason I have chosen to do an analysis on it, is because the main male character in this one, also happens to be the same person who is the main character in my video - So it is good to see how he acted, and possibly what he will be expecting from it this time round. 





Effective use of text
The first thing I noticed, which I quite like, was the use of text above the image at the very beginning. I'm not sure whether that is an essential or not (I doubt it is) but I thought it made it very professional looking; and made it appear as a real music video. The layout of the text looks quite good, and everything appears to be done quite well. The choice of colour is suitable and the use of italics is quite effective in making it look realistic.

Good use of split screen
Small continuity error


Starting the overkill!
This video saw a lot of the 'specials' being used, most noticeably, split screening. I thought the first few times, it was really good, and linked well to the story; but after a few, it began annoying me! I understand that the story was linked to the two characters 'Intertwining', but I thought that could have been made as apparent, if a couple less were used. It is a sign to me that even if its in the narrative, over using it can still really cause an 'overkill' effect. Despite this, technically they all have worked quite well, and I can imagine the use of them is respected by the examiner. (just personally, I think there is too many!) They also used split screen in the other manner, where the camera is kept in the same place, and the image is multiplied etc. I thought this was used very well, and looked really good - except one small mistake in continuity I noticed, where the grass had been cut quite noticeably, however, it could be argued that the grass was just sectioned?!


There were sections in the video where the transitions worked with the beat, which I really liked. One particular one I liked was the one where the girl spins around, but is done in stills, and the turn happens along with the beat. This is done perfectly, and is to the millisecond is on the beat! It also occurs several times throughout the film. This is really effective, because in the particular song chosen, the beats are quite powerful, and the actions in the film really emphasise the beat in the song. I did get a screenshot of this, but you can't really tell what's happening, so I didn't bother.
A little bit of fun!
The lip syncing is also perfectly done by Max (the actor I'm using) and he doesn't seem off at any point. This is good, because really, if the lip syncing is off, the whole video can be ruined, and it will look awful! This is important to remember, because I don't want that happening!
The use of the 'extras' to pop on to the screen adds a little fun to the video. (to go along with the fun nature of the song) Despite this add on being used more for the 'fun side', I think the people who done it, have actually done a good job with the lip syncing; from what I can tell, it's spot on! I quite like the use of the extras as well!

I do like the link to the lyrics that this group have used in their video. They have followed Goodwins theory quite well on this one. The lyrics state that 'Like vines we intertwine' and in the video, we can see that a vast majority of the time, the male and female characters are practically doing the same thing, as they walk towards eachother. This is shown through split screen, which is why there is so (too) much of it.
Most of Goodwins theories have actually been abided by in this video, actually. Rather than talking through them all, I will place screen grabs with a caption specifying the theory it is linked with ...



Goodwins theories in use in this music video

As you can see, there is no use of voyerism and no use of intertextual references; however, I feel that it could have been spoiled if it would have tried to include these things

Overall, I think this is a good music video. It hasn't tried to do anything too fancy, which I like; because if you try too hard, and it doesn't pull off, it can look rubbish! I thought the acting was good from everyone, and overall, the editing is really good. I look to incorporate some of the positives I have seen from this, including the clever uses of goodwins theories, and also the use of splitsceen (the 2nd one I mentioned) as I think its really effective. 



Saturday, 12 October 2013

Shot List

Shot List

I have made a powerpoint showing my shot list ... Some of them contain a few shots, I have just listed the main actions; because there will be SO MANY shots! Due to the internet being down at school, I had to take pictures of each slide, and do it at home, so the quality has been affected slightly.

Friday, 11 October 2013

Goodwin's Theories

A Further Look Into Goodwins Theories

I have made a prezi to show goodwins theories ...

Update 11/10/13

Update 11/10/13

Despite having done an update yesterday, quite a lot has happened since. Three of my four chosen actors have said yes to be in the video, which is great news. One however, could not, due to work commitments. I will have to find a fourth actor quickly; I don't think that will be too much of a problem. Also, I have decided on the locations ... A post is to follow, probably this evening if I can get to all the locations (This will include pictures). The weather is pretty misearble and a bike ride out there doesn't sound fun in the rain! 

Thursday, 10 October 2013

Over Planning!

Preparing For Filming

With filming getting ever so close, I have made a plan for filming dates and what will be occuring when. Below shows some pictures with some basic details. Red = What the scenes are   Purple = Things I'll need      Green = Who I'll need
The bottom notes are just anything else that I deemed necessary to jot down ... 



Update 10/10/13

Update 10/10/13

The past few days has been a pretty stressful time for media work! Wednesday saw the internet down on the mac's at school, meaning the work the rest of the class and I were able to do was very limited. I feel that I have done quite a lot of research tasks, and thought I would somewhat be 'overkilling' my blog if I posted any more. Instead, I watched previous students examples and just jotted down what I did/didn't like about them in regards to editing and camerawork, so I can incorporate (or avoid) particular things. 

I will be doing a few more planning based tasks tonight and then should be done in that respect; ready to start filming over the weekend, and then editing what I have throughout the week, hopefully filming during the week if possible.

Overall, everything is going well, despite the probability of the fact that I would have been far further progressed had the internet have been up, but oh well! 

Wednesday, 2 October 2013

Guitar Chords

Guitar Chords 

Obviously during the performance scenes of my video, the guitar will feature in quite a few shots. This has made me realise that maybe playing the correct chords is quite vital, as well as getting the strum pattern right. I have found the guitar chords on 'Ultimate Guitar' and have printed them out, so the guitarist can actually play it properly. As I did this, I found out that it is capo'd on the 8th fret. A 'spotter' would notice this, so I think it would be important to get it all right.
Here is a copy of the chords with lyrics 

Capo on 8th


--0---------0-----------------------------------------|
--0---------0-----------------------------------------|
--0---------0-----------------------------------------|
--0---x16---0--x3-------------------------------------|
--2---------5-----------------------------------------|
--3---------0-----------------------------------------|


C  G


C
Take me to your best friend's house
Goin' 'round this roundabout
G
Oh yeah
C
Take me to your best friend's house
I loved you then and I love you now
G
Oh yeah


Em            D
Don't take me tongue tied
G             Bm
Don't wave no goodbye
C        G
Don't... wait!

G

    C
Oh, take me to your best friend's house
Normally we're making out
G
Oh yeah
C
Take me to your best friend's house
                                 G
I loved you then and I love you now


Em            D
Don't take me tongue tied
G             Bm
Don't wave no goodbye
C        G
Don't... wait!


Strum chords once during this part.

One, two, three, four
G
Don't leave me tongue tied
G
Let's stay up all night
C
I'll get real high
C
Slumber party; pillow fight
G
My eyes and your eyes
G
Like Peter Pan up in the sky
C
My best friend's house tonight
C
Let's bump the beats till beddy-bye


Em            D
Don't take me tongue tied
G             Bm
Don't wave no goodbye
Em            D
Don't take me tongue tied
G             Bm
Don't kiss me goodnight
C
Don't...

Am     Em     G
Oooooh oooh oooh

Am
Take me to your best friend's house
Goin' 'round this roundabout
Em      G
Oh yeah
Am
Take me to your best friend's house
                                 Em     G
I loved you then and I love you now

C              Am
Don't leave me tongue tied
Em             G
Don't wave no goodbye
C             Am
Don't leave me tongue tied
Em      G
Don't...

Outro
C Am Em G x2
You can add some pinkies.

Tuesday, 1 October 2013

Storyboard & Music

Storyboard & Music

I have whipped up a fairly basic plan of what my music video is about, and when transitions are going to occur. This is more for my use, but I was quite happy with the outcome, so I decided to stick it on here! Obviously its not 100% accurate and in some places more than on scene will be used (especially during instrumentals), its just I never bothered making millions of little tiles within the storyboard plan I made for my friend who then went on to do the actual thing!
The timing, however, is almost spot on. Hopefully I can make the actual videos fit in with the time slot allocated for each scene; because its easy enough with pictures, but videos may make it harder. 

Below is the result. I made it on movie maker, so don't expect perfection! There are a couple of small mistakes in the writing below, mostly where the times I wrote down, are marginally different to those I stuck with whilst editing ...