Showing posts with label Research. Show all posts
Showing posts with label Research. Show all posts

Friday, 8 November 2013

Past Student Example - Magazine

Magazine - Past Student Example 

The Magazine Page
This magazine article is quite clever. It links quite well to the video and uses a similar format throughout. 
The use of leaves as a border was quite clever because in the video, we see leaves as quite a prominent thing, as they come up a lot, as they walk through a woodland type area, and then throw leaves around etc. The use of them around the border is quite cool. I think the colour of the orange leaves does not clash too bad with the image at all, which would be quite a problem. 
The image itself is something that I quite like. It shows the two characters that feature in the film either side of a tree, apparently oblivious to one another. The narrative behind the video is the two characters finding each other, and due to the fact that they are literally doing the same thing throughout, makes it appear as if they are closer to each other than they know. This image backs that theory up, because they are next to each other!
Something I like about this poster is the use of a QR code. I haven't seen it used in any other one, so the originality is quite good, and its use is somewhat unique; the designer has come up with that idea themselves, as opposed to just copying each and every code and convention out there! Something that does irritate me is the fact that it over-laps the border, the same with the universal logo. Its not really a major problem, however, for some reason, it really irritates me. Another thing that I don't like is the way that the letters with 'holes' are filled in. I just think this is kind of a childish approach. It doesn't loom bad at all, it's just something that personally, I would avoid.

Past Student Website

Website - Past Student Examples

Home page
This is the home page to a student example that I found from last year. 
This website includes all the vital conventions that is needed from a band's website. We can see that it has the band's name prominently displayed with the recurring font that this person has used throughout their work. It also uses a image which we see in the video a lot. The director of the video has been very clever, as this image is highly relateable to this video, however, it is the formation of the lads that is familiar, because the particular image is not actually used - Just the formation occurs lots of times in the video. He has also incorporated the music video itself in the top right corner, to create an even greater awareness for the video. The maker of this has also included fictional tour dates into the page to add to the realism - this feature is highly used in band websites, to keep fans 'in the know'. One last thing that I think is good, is the use of the social networking logo's, right at the bottom of the page. This is more and more popular in websites and the creator of this has 'jumped on the bandwagon' well! And to top it off, the links actually send you to pages created by this guy, associated to the band. This is a class homepage in my opinion!
Video Pages

This page really caught my attention as well. This is a page where the bands new and existing videos can be viewed. What I really like about this is the fact that as well as incorporating his own music video, he has included videos that the real band have made (as far as I am aware) which is really cool. It keeps up the realism of the work, and makes it look very professional, and also keeps it looking linked to the real band. The format of the page has stayed very similar to that of the homepage, minus the image of the lads together, which I think is a good thing, because it does not over kill the image. Keeping the same format between pages makes it look more professional as well. If the colour schemes, or the fonts or anything changed much, the effect would be lost and the work would look somewhat childish.
Gallery
The final page of the website I am going to talk about, is the gallery page. Its not so much the idea that I find interesting (a gallery page is somewhat mainstream) its the images themselves that I think are clever. They all show this reoccurring image of the guys in their lined formation with brick walls everywhere! I don't know what the brick walls are all about, yet I find them really cool and I think their use is highly effective, in this instance. I also like the fact that all the images have been slightly edited in different ways via colour manipulation. I think the way the pictures seem to be quite religiously similar shows that the student has been very careful and precise throughout the planning of this video, and his organisation skills have been exceptional! Something I did notice was that the order in which the guys are lined up does differ in some of the pictures. I don't know whether this is intentional, or a mistake - although I thought if the formation would have stayed exact, it would have looked even better. This is the ONLY criticism I have, and to be honest, I don't think it even matters at all!

Overall, I think this website is totally awesome, and it really sets the bar at a massively high standard. It really gives me something to aim for. The constant links between the website and the video is very clever, and done to the tee every time, which adds to the professionalism of this guys work. With this website in mind, I think it is highly important that (like this one) I keep all of the format the same, and link my website heavily to the video to try and gain the same effect that this one has. I think the reoccurring features are what makes this piece of work as good as it is. 


Digi packs - Student Examples

Past Student Digi Packs

Unfortunately, prezi is being very awkward at the moment and is not letting me embed the work at all! Instead, please find the link below which SHOULD(!) take you directly to the prezi. 

Friday, 25 October 2013

Magazine Advert - Kings Of Leon

Kings Of Leon's Magazine Advert  

This magazine advert is advertising the band Kings Of Leon (if you didn't already guess) for their new album that they released quite a while ago now.

I love the way the image on the front is the exact same as the picture on the front of their digipack - It turns it into an iconic image. If you were to see this image without any writing, you would most probably recognise it, and probably link it to the band immediately. I believe it is important to create some form of iconography with this, because it makes any form of advertising eye catching, and makes the target audience want to continue reading the poster, and eventually getting down to the important information. 
The less important information tends to be in smaller font because it is not at all eye-catching, and would put people off reading the poster, or even taking a slightly longer look, if the text appeared to be the dominant feature. The text is short and precise and says everything it needs to. 
The use of green in this advert is quite heavy. Colour manipulation is used to make the whole image appear green, and also the album name is in green as well. The words "OUT NOW" however, are in a deep red colour. This is done so this grabs the attention of the reader, because overall, its what the poster needs to tell you - It is the main aim of the advertising campaign; to tell you that the album is out now!

If I were to create a poster, I would definately replicate the fact that the font is big on important words, because this is a huge convention of posters/adverts - It would be crazy not to. Despite liking the use of 'monocolour' in this example, I wouldn't personally use it myself. Kings of leon are a rock band, and it kind of suits their genre, however, the more upbeat nature of Grouplove wouldn't really 'allow' for the use of only one colour. I think with their more fun style of music would require splashes of all different kinds of colour all mixed together. This method is also very eye-catching (probably more so than one iconic colour) and providing the colour is not over-done, can look just as professional. 

Website - Grouplove

Grouplove's Website

The song I am doing is by a group called Grouplove, so I thought it would be a good idea to look at their website and get some inspiration from it.
Grouplove's official website  is very basic, and to be honest, I don't like it. Below I have some screen grabs and explanations of why I do/don't like this particular part. 


This is a screengrab from the homepage of Grouplove's website. I quite like the basic layout of this front page. It is all very colourless, apart from the eyes of the image in the middle. Despite trying, I couldn't find any reason as to why they would have done this, but I can imagine this is theme based. 
The idea of the big font is very cool and looks quite good, however, the fact that the word "ToonLove" goes over the grey part on the side really annoys me, and I think it looks unproffesional. Also "Grouplove" is smaller than the page tabs, which is breaking a strong, common convention.
I do like the way that the website has incorporated all of the bands social media which they (or hired personnel) run. Also, the use of smaller texts for the tabs that less people are going to look at is good. It means your attention is not drawn away from the important stuff. 


They have also got a news page. They have kept the layout very much the same, which I do like, except the fact that the annoying "E" is back, but this time, it can be overlapping some text. It's not really a biggy, but I get really picky over this kind of stuff, and this really annoys me! Another problem is that there is quite a lot of scrolling to do - However, the font is quite big, so the amount of text is not a problem, because there isn't much!

This final picture is of the "toonlove" page. I think this page is quite a good idea. It uses different topics/themes and does iconic illustration that the band have used. The band have a very iconic illustration method which they use throughout there album - if you know them, you will instantly recognise their artists work. Its very similar to the work of Quentin Blake; you would instantly recognise his work! I think this is a very good feature of the website, and it is something that I could definiately consider when I come to do mine. 


Finally, this page is the groups shop. It is quite hard to work out what's going on! Most of it, isn't even working at all, with the links taking you to daed ends. As well as this, some of the links are not really clear. The main link is the actual picture; this itself is a link, however, unless you hovered over it, you'd have no idea that it is in fact a link. 

Overall, I think this website is awful. I think the fact that the links aren't clear, and some of them don't work is really bad; and brings a real feel of unprofessionalism to the site. However, some of the features are quite good. I like the font of the links on the side of the homepage - despite them going over the side, which bugs me heavily. I also like the illustration page, because I think it brings a real sense of iconography to the group. It may also be that I like the artwork too! I will not be basing my website around this at all, because I don't like it. I might try and recreate a bit of iconography though, because it looks good - however, I will have to do this using my own video, and grabbing some iconography from there - because I can't really nick Grouplove's work! 

  

Thursday, 17 October 2013

Past Student Video Analysis

Past Student Analysis 

This music video was created by a student from our school last year. The main reason I have chosen to do an analysis on it, is because the main male character in this one, also happens to be the same person who is the main character in my video - So it is good to see how he acted, and possibly what he will be expecting from it this time round. 





Effective use of text
The first thing I noticed, which I quite like, was the use of text above the image at the very beginning. I'm not sure whether that is an essential or not (I doubt it is) but I thought it made it very professional looking; and made it appear as a real music video. The layout of the text looks quite good, and everything appears to be done quite well. The choice of colour is suitable and the use of italics is quite effective in making it look realistic.

Good use of split screen
Small continuity error


Starting the overkill!
This video saw a lot of the 'specials' being used, most noticeably, split screening. I thought the first few times, it was really good, and linked well to the story; but after a few, it began annoying me! I understand that the story was linked to the two characters 'Intertwining', but I thought that could have been made as apparent, if a couple less were used. It is a sign to me that even if its in the narrative, over using it can still really cause an 'overkill' effect. Despite this, technically they all have worked quite well, and I can imagine the use of them is respected by the examiner. (just personally, I think there is too many!) They also used split screen in the other manner, where the camera is kept in the same place, and the image is multiplied etc. I thought this was used very well, and looked really good - except one small mistake in continuity I noticed, where the grass had been cut quite noticeably, however, it could be argued that the grass was just sectioned?!


There were sections in the video where the transitions worked with the beat, which I really liked. One particular one I liked was the one where the girl spins around, but is done in stills, and the turn happens along with the beat. This is done perfectly, and is to the millisecond is on the beat! It also occurs several times throughout the film. This is really effective, because in the particular song chosen, the beats are quite powerful, and the actions in the film really emphasise the beat in the song. I did get a screenshot of this, but you can't really tell what's happening, so I didn't bother.
A little bit of fun!
The lip syncing is also perfectly done by Max (the actor I'm using) and he doesn't seem off at any point. This is good, because really, if the lip syncing is off, the whole video can be ruined, and it will look awful! This is important to remember, because I don't want that happening!
The use of the 'extras' to pop on to the screen adds a little fun to the video. (to go along with the fun nature of the song) Despite this add on being used more for the 'fun side', I think the people who done it, have actually done a good job with the lip syncing; from what I can tell, it's spot on! I quite like the use of the extras as well!

I do like the link to the lyrics that this group have used in their video. They have followed Goodwins theory quite well on this one. The lyrics state that 'Like vines we intertwine' and in the video, we can see that a vast majority of the time, the male and female characters are practically doing the same thing, as they walk towards eachother. This is shown through split screen, which is why there is so (too) much of it.
Most of Goodwins theories have actually been abided by in this video, actually. Rather than talking through them all, I will place screen grabs with a caption specifying the theory it is linked with ...



Goodwins theories in use in this music video

As you can see, there is no use of voyerism and no use of intertextual references; however, I feel that it could have been spoiled if it would have tried to include these things

Overall, I think this is a good music video. It hasn't tried to do anything too fancy, which I like; because if you try too hard, and it doesn't pull off, it can look rubbish! I thought the acting was good from everyone, and overall, the editing is really good. I look to incorporate some of the positives I have seen from this, including the clever uses of goodwins theories, and also the use of splitsceen (the 2nd one I mentioned) as I think its really effective. 



Friday, 11 October 2013

Goodwin's Theories

A Further Look Into Goodwins Theories

I have made a prezi to show goodwins theories ...

Wednesday, 2 October 2013

Guitar Chords

Guitar Chords 

Obviously during the performance scenes of my video, the guitar will feature in quite a few shots. This has made me realise that maybe playing the correct chords is quite vital, as well as getting the strum pattern right. I have found the guitar chords on 'Ultimate Guitar' and have printed them out, so the guitarist can actually play it properly. As I did this, I found out that it is capo'd on the 8th fret. A 'spotter' would notice this, so I think it would be important to get it all right.
Here is a copy of the chords with lyrics 

Capo on 8th


--0---------0-----------------------------------------|
--0---------0-----------------------------------------|
--0---------0-----------------------------------------|
--0---x16---0--x3-------------------------------------|
--2---------5-----------------------------------------|
--3---------0-----------------------------------------|


C  G


C
Take me to your best friend's house
Goin' 'round this roundabout
G
Oh yeah
C
Take me to your best friend's house
I loved you then and I love you now
G
Oh yeah


Em            D
Don't take me tongue tied
G             Bm
Don't wave no goodbye
C        G
Don't... wait!

G

    C
Oh, take me to your best friend's house
Normally we're making out
G
Oh yeah
C
Take me to your best friend's house
                                 G
I loved you then and I love you now


Em            D
Don't take me tongue tied
G             Bm
Don't wave no goodbye
C        G
Don't... wait!


Strum chords once during this part.

One, two, three, four
G
Don't leave me tongue tied
G
Let's stay up all night
C
I'll get real high
C
Slumber party; pillow fight
G
My eyes and your eyes
G
Like Peter Pan up in the sky
C
My best friend's house tonight
C
Let's bump the beats till beddy-bye


Em            D
Don't take me tongue tied
G             Bm
Don't wave no goodbye
Em            D
Don't take me tongue tied
G             Bm
Don't kiss me goodnight
C
Don't...

Am     Em     G
Oooooh oooh oooh

Am
Take me to your best friend's house
Goin' 'round this roundabout
Em      G
Oh yeah
Am
Take me to your best friend's house
                                 Em     G
I loved you then and I love you now

C              Am
Don't leave me tongue tied
Em             G
Don't wave no goodbye
C             Am
Don't leave me tongue tied
Em      G
Don't...

Outro
C Am Em G x2
You can add some pinkies.

Friday, 27 September 2013

Questionnaire Results

Questionnaire Results

After having made a survey on SurveyMonkey the results are in. Unfortunately, it is not possible to embed the results in anyway, so I have had to screen shot the results.
Admittedly, it is not formatted in the best way, I hoped it would have been better - But despite this, from the actual website the data is clear and fully understandable, so the benefit to me is far better than it may come across here! 

I copied and pasted what I could, but some data had to be typed up by myself ...
Respondents that didn't answer a question is marked with "No Preference"


As you can see from the respondents, I attempted to ask people in my target audience category - Young adults. This would obviously give me the best results, ones tailored for what I needed. I asked a couple of people outside the target audience, to also gain insight into what they thought as well ...

Thursday, 26 September 2013

A SWOT analysis

A SWOT Analysis - Tongue Tied

I have tried to find out what some of the Strengths, Weaknesses, Opportunities & Threats are to the song that I have chosen to do. Despite this technically being something I learnt from business studies, usually used to assess a business making a choice, I decided that the same principle could be applied for my song choice. 
I listened to the song (without looking at the video) and then decided what it is good/bad for. I jotted them down and later made a poster ... 


Wednesday, 25 September 2013

Performance

Performance Based Scenes - How Do You Do Them? 

I intend on having a few scenes which contain performance, to fill some gaps and to make the video more interesting. I wasn't really sure how to do it - so I researched some videos that are predominantly performance based and tried to pick up on some hinters as to what I should try and do during these scenes.

Below is a video by Bon Jovi - Called "It's my life'





From this video I have learnt that a majority of the shots are of solo people, flicking between different members of the group. A few shots of multiple members are used, but not as much as there are of solo artists. Something that I hadn't thought about was the use of audience. Many fans are used in this video, and I think that is awesome, and I would like to do that myself. Also, one main colour is used within this, and is mainly blue. I don't know if this has a meaning or not, I don't think it does?!
Finally, something else which is quite important, is that no shot on the artist is too long. It is flicked between the kid running along and all different artists.

Synopsis:

  • One artist at a time (most of the time)
  • A few multiple shots (two shots etc)
  • Shots of the crowd
  • Lighting held at a couple of colours, maybe even one
  • Not done for too long
  • Flicks between narrative and performance 

Genre Analysis

Genre Analysis - Indie Rock

'Tongue Tied' (the song I chose) fits in the indie rock genre. Grouplove cover several different music genres throughout their songs, mainly something around this genre, but with slight tweaks.

Indie rock is a fairly modern genre which came about in the 1980's and became more and more popular towards the 2000's. It originated from the term "independent"and follows the 'do it yourself' attitude. This genre is slightly associated with 'low budget' labels - however, now-a-days it is quite a popular direction to take, as the 'down to Earth' idea becomes more and more popular with consumers (studies show). Indie rock is very mainstream and features the obvious instruments; guitar, bass keyboard and vocalist.

The indie rock music video predominately features a narrative with very small, short aspects of performance. This is mainly done because an indie rock song will often have a meaning behind it - therefore the supporting music video will have a relation behind it, to support the narrative of the song.

Below is a very stereotypical, particularly famous indie rock song.  


This video shows all aspects of the traditional codes and conventions of indie rock videos except from the fact that there is no performance based scenes. This includes:

  • Close ups on characters
  • Narrative 
  • Small aspects of concept (magician) 
  • Link between visuals and lyrics
  • Scene change to the beat of the music - This was only used a couple of times, but used effectively
I intend on using all of these aspects (except from concept) in my video. I wouldn't use concept because I feel there is no real place for it. The whole story I will be doing is narrative based, but you only really can tell at the end - Really it would appear quite concept based, but its not!

Friday, 20 September 2013

Analysis of Real Music Videos (4)

Tongue Tied - Grouplove



Seeing as I have changed my song choice, I doing an analysis on this song as well, as I done that for the others. 

There is an establishing shot at the very beginning of the video, showing us the field in which the main character ends up in. This then changes to a high angle shot, possibly done on a a small crane, or standing on top of something. This shot gives a good perspective to the mess that he's in! Lots of close ups are used after this. This could be down to a contractual agreement between the director and the record label (one of goodwins theories) or to show his facial expressions, as it turns out he has taken drugs, and they are trying to get across his feelings and emotions he is going through, as he 'trips out'.
Then lots of mid shots and long shots are used. They are quite basic really, and not done for any real purpose, apart from to show the people behind him as he is running, and to show him in general. There is a really great bit of camerawork at the beginning by the paddling pool. The reverse motion begins, and to go from morning to night, the camera looks up during day time, and goes back down as it changes to night time. I like the use of this shot, mainly because I think it is a cool shot and kind of goes with the whole theme of the song - PARTY! 

Not many fancy aspects of editing are ventured into within this music video. The obvious one that stands out, is the fact that the video is in reverse mainly, except from the start. The film is shot forwards, and will be put in reverse during the editing stage, this give it a realistic feel, because if you tried to do it backwards, it would look awful, unless you were a very skilled actor/actress! Most of the time, quick cuts are used to keep it quite simple, but every now and then (not very often) cross dissolves are used, probably to represent his mind playing up from the drugs. Also, a few times, an effect which sort of looks like a 3D screen when you're not wearing glasses. I love this, because again it represents his mind playing games with him, which is the whole narrative to the story - this is the same with the use of most of the slow motion, although some of the slow motion may be used, purely so the audience can get a good solid look at the party atmosphere to get them buzzed!

The main charcters costume (despite it hardly being a costume) is just a pair of trousers - no shirt. This is obviously shown to us at the very beginning, so we gather the idea that the film is going to rewind into some kind of party, because people do crazy things at parties! As it goes back, we see him acquire a shirt which matches the wall. This again is the director showing us that his mind is playing tricks on him. He gets back into his original grey t shirt. This could be subtle representation for the fact that he is quite boring a dull, and the drugs change him completely. The 'bad guys' are fully suited and wearing a mysterious face mask each. This is a completely random costume - again another bit of representation for the fact that he is spinning out. Everyone else at the party is in casual clothing, to show that they are just normal people. Right at the end, when we find out that the party he's at actually isn't happening, and he's actually at some really crappy party, we see that everyone is wearing dull clothing - telling us that really, he is just a loser and not one of the 'in crowd'.
The main settings are all meant to be a streotype for what happens to a teenager when at a party, we start of in a house, go out onto the streets and end up in some random field in a paddling pool; something that happens to everybody! All these settings are just representative to the average teenage party. 
The make up is fairly basic. The girls are all 'dolled up' but nothing too outlandish and the guys are just guys! This is obviously done to keep it as casual as possible, in an attempt to connect with the target audience; teenagers - If they went out dissing teens, saying they over do the make up, or something, the teens may feel disconnected and not enjoy it. 

Finally, the lighting is all basic. When inside, it is lit to a degree where it just appears as what you'd expect from a normal house. Outside during daytime, the lighting is all natural from the sun. When dark, however, there are light tints of unnatural lighting, so that you can actually see the character, but not to an extent where it becomes stupid.

Overall, I like this video, and hope to take some of the ideas used in this video, and incorporate them into my own, for instance, the idea of the pan up/down during a time change. I also liked the hidden narrative that you only discover at the end. I have no intentions however, on doing a complex narrative!

Thursday, 19 September 2013

The History Of Music Videos

Timeline

Director Study - Richard Ayoade

Director Study - Richard Ayoade

Richard Ayoade is the director of one of my three choices - Fluorescent Adolescent. I have decided to do a study on him, based on this.

Richard was born in London England, to a Nigerian father and a Norwegian mother. They later moved to Ipswich, where Ayoade's career began. 

Ayoade is more known for his work in television, where he has played several different roles. He has also done quite a bit of film work as well. Recently his name is getting more and more 'out there', due to his major role in the hit series 'IT Crowd'. He won awards for this role, and since then, has began appearing in bigger programs.

Ayoade has done quite a bit of work with Arctic Monkeys recently, directing three music videos with them, and directing their DVD "At The Apollo" which won an award for 'Best DVD' at the NME awards. As well as this, he has worked with 'Super Furry Animals', 'The Last Shadow Puppets', 'Vampire Weekends' and quite a few more. 

After doing a bit of deeper research into his work, it turns out that I am not really a huge fan of his work. I think it is a little bit boring and its just something that doesn't really interest me. Maybe this is a hint to do something fun and exciting? I have found an example of his work; some he done with 'The Last Shadow Puppets' called 'Standing Next To Me'. The video is below:



This video is all performance based, with the one turn around to the dancers and the film crew. This is quite odd for a song of this genre. Usually in the indie based genre, we see a mixture of narrative/concept with performance filming going inbetween it, but this is solid performance. This shows that Ayoade is a director who likes to challenge Codes & Conventions (which is also backed up by the fact that the others I watched were similar) which is not a problem at all; however, I have struggled to connect with the majority of his work. I like Fluorescent Adolescent, but I think that's just because I think the video is cool, as opposed to having real aesthetic appreciation for the quality of the work, because really, its not that good!

After doing a quite thorough bit of research into Ayoade's work, what I can learn from it is it's okay to challenge your genre's codes and conventions, as long as it doesn't lose that relationship between the video and audience. You have to take your target audience into account if you are going to challenge conventions - because if they don't like it, the video's in trouble!

Tuesday, 17 September 2013

Previous Student Examples (2)

< This is an example of a music video I found on youtube. The song is Pieces by Chase and Status Feat. Plan B The camerawork is dominated by mid/long shots (mostly long shots) showing the main character most of the time. There are some examples of close ups, especially from the point of view of the girl in the bed. Rap songs often show the artist throughout most of the video, so this video follows those conventions well. At the very beginning, we see an establishing shot used, although it really only shows the city for a little while, and pans away, whereas traditionally, it does the opposite. It doesn't look too bad though and gives the opportunity for the tiles to be displayed clearly - It could easily be argued that the director has intentionally tried to break this paticular convention, to follow the sterotype of rappers behaviour - Bad! Tracking is used quite a lot through this music video, as it follows the evening of this artist. It allows us to see how he lives, and at the end, it shows him rushing upstairs to find what we assume to be his girlfriend with another guy. They do use a shot out of the rear windscreen of a car going around a road. Despite this being a really generic shot, I quite like it, and I think it is used well in this example. All of the aspects of mise-en-scene are very natural within this video. No one is 'dolled up' too much, which is odd for a rap film, because often the rappers girlfriend/wife is made to either look full of swagger, or to be full of make up and looking really good. This girl looks natural, with minimal make up on. The setting is predominantly on the streets - probably where the artist lives. They are fairly rough parts which follows the conventions of a rap video. This piece of work is full of different editing techniques. The use of split screen is used a couple of times. The one that stood out most to me was the one with the beer bottles. This would have been a really good shot, however, it's a bit jumpy, which ruins the shot for me, as it's not clean at all. Split screen is also used to seperate the screen into four, showing him bascially doing the same thing. This shot was good, however, I feel it would have been better if the content within the split screens would have been completely different, giving off the same impression. The director/s have also made full use of the speed editor. They have sped up several scenes. It would appear that there is no real reason as to why they have done it, but it does look quite cool. This has been done to make the scene look good - It's okay, but would have been better if the director would have implemented a reason as to why they have sped it up! There is also a small use of colour manipulation, with the screen fully flicking between three different colours. I don't like this because I feel that the people have done this, just so they have used it, and haven't really put it in with a valid reason! They could have adjusted the colour so particular things on the screen coloured more, as opposed to filtering the whole screen. The lighting is very basic in this video. They have made full use of the street lighting around, meaning they didn't have to do any of their own. This is okay, but it doesn't seem to have stretched the students much at all, and looks a bit tacky - because it knocks the cameras focus out. Overall, I didn't really like this video. I thought it was okay, but it comes across as though the students have rushed their technology use, and haven't really used it with any meaning - it just looks like they have been thrown in. I think the fact that I hate the song makes my opinion a little bit bias, but trying to put that aside, I would still say I don't like it.