Fluorescent Adolescent - Arctic Monkeys
I will be analysing the three music videos that I have narrowed my choice down to. This will help me point out the good and the bad from the already existing videos, and may give me pointers to what I should do.
Fluorescent adolescent is a strange music video. It is very concept based and doesn't really have any meaning or even link towards the lyrics being sung. Despite this, I really like the music video, mainly because I think its a cool one. This (to me) shows that not all music videos have to have a 'deep meaning' or any link to the lyrics; like most tend to. The only meaning I can salvage from it, is that (because of the costumes) from the childhood, your path is set and you are always going to be that way, although that is me really trying to claw something from it! After 'googling' it, it turns out that the video is about how it is boring to grow up, and life as an adult isn't fun at all.
Throughout the whole music video, there is no use of any of the technologies we have learnt throughout the course, it is very simple with just straight cuts, and one quick cross dissolve that takes us into the flashback of when they were kids. No sign of colour manipulation is used, which personally, I feel would have been really good, especially in the flashback; possibly making use of lighter colours in order to show how times were better when they were children. There is no use of green screen or split screen either. Split screen could have been used to show life from the two main characters very different perspectives. The director (Richard Ayoade - Yes, the guy from IT crowd) really hasn't really taken the opportunity to incorporate any of the technologies, although maybe he did this purposely. It could be to portray the meaning behind the song, because colours (nice ones, anyway) are associated with happiness etc, but in the adult life, there is none - What you see is what you get - However, a flashback to childhood doesn't have colours either ...
Overall, the video to fluorescent adolescent proves that you don't need fancy effects to make a good music video, just a bit of creativity. This one is really unique! I think this one shows that simplicity can be good. However, to gain as many marks as I can get, I feel that a few technologies must be incorporated. Also, this video shows that the story line behind them do not need to be obvious, for them to be good - I had no idea what the story line was, yet I still thought it was good!
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