Genre Analysis

Genre Analysis - Indie Rock

'Tongue Tied' (the song I chose) fits in the indie rock genre. Grouplove cover several different music genres throughout their songs, mainly something around this genre, but with slight tweaks.

Indie rock is a fairly modern genre which came about in the 1980's and became more and more popular towards the 2000's. It originated from the term "independent"and follows the 'do it yourself' attitude. This genre is slightly associated with 'low budget' labels - however, now-a-days it is quite a popular direction to take, as the 'down to Earth' idea becomes more and more popular with consumers (studies show). Indie rock is very mainstream and features the obvious instruments; guitar, bass keyboard and vocalist.

The indie rock music video predominately features a narrative with very small, short aspects of performance. This is mainly done because an indie rock song will often have a meaning behind it - therefore the supporting music video will have a relation behind it, to support the narrative of the song.

Below is a very stereotypical, particularly famous indie rock song.  

This video shows all aspects of the traditional codes and conventions of indie rock videos except from the fact that there is no performance based scenes. This includes:

• Close ups on characters
• Narrative 
• Small aspects of concept (magician) 
• Link between visuals and lyrics
• Scene change to the beat of the music - This was only used a couple of times, but used effectively

I intend on using all of these aspects (except from concept) in my video. I wouldn't use concept because I feel there is no real place for it. The whole story I will be doing is narrative based, but you only really can tell at the end - Really it would appear quite concept based, but its not!