Monday, 16 September 2013

Analysis Of Real Music Videos (3)

I Won't Give Up - Jason Mraz




Jason Mraz's "I wont give up" (Directed by Mark Pellington) takes a completely different approach and uses a lyric video. The video shows all of the lyrics coming up on the screen as they are sung by Jason. It also has a narrative going on alongside the lyrics. The story is of a man who is writing to his girlfriend - and towards the end the guy is reunited with his girlfriend, and its all good at the end!

This music video doesn't really use many of the technologies that we have learnt to use - it does, however, use the green screen. Its main use is for the window, looking out to the stars, and also when the paper house is used as a foreground; the background is done by green screen.

This song is an indie genre song, and the video is a narrative based theme. This tells me that when the song is slower, and has more meaning, it is more likely that the video that goes with it will be narrative based.




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